“Magento 1.3 Sales Tactics Cookbook” is obviously aimed at salesmen or even an SEO professional who has not yet dipped their feet into Magento. The book for the most part steers clear of programming and shows you how to use the tools in Magento that will help increase sales. The methods to increase sales are simple but they detail features some people may not know about. This book not only gives you step-by-step instructions for setting up coupon codes, discounts, cross sales, etc, but it also explains when and why to use it so you can determine if it is useful to your store.
Here is a list of the books chapters:
- Attracting Visitors
- Placing Products on Shopping Sites
- Driving Visitors to Your Product Pages
- Making the Sale by Optimizing Product Pages
- Increasing the Sale
- Offering and Advertising Promotions
- Engage Your Customers
- Let Your Customers Speak
- Internationalization
- Create a Wholesale Store
The content inside each vaguely named chapter explains some of the deeper parts of Magento that some people are afraid to play with because they were never taught how to use them. Some portions of this book would likely have to be implemented by a programmer instead of the client or salesmen but the majority of the book was directed towards non technical people. They do explain what files you need to edit if you are brave enough.
I did learn a few neat tricks with Magento while reading this book, however, the book leaves some food for thought by saying things like “this is beyond the scope of this book”. It said it often enough to frustrate me but for someone who was just getting into Magento this book would explain enough for them to at least know what the feature does and how to search for more information on it.
Overall the book was good and full of information. If you need a step-by-step tutorial so you understand what each field does this book explains it all in great detail.
